Daai City——Social Responsibility

　　Only the family, nation and country where the elderly lead a happy life in the old age is dignified.
　　As the core demonstration unit of the major national livelihood project Aiwan Project, DaAi City strives to realize the reform in the social care, livelihood and well-being of the elderly in China with the sense of social responsibility, and explore the new development path of the aging industry under the background of Chinese culture.

［The aging society ］

According to the data published by National Development and Reform Commission in March 2016, by the end of 2015, there were 222,000,000 billion old people above 60 years old with an annual increase of 10,000,000 in recent years. At present, with the largest aging population in the world, China is confronted with the aging process of the largest scale and rapidest development speed in history, which will have a profound impact on China’s economy, society, population and family structure, and raise severe challenges to the elderly care. Young people want to take care of the old parents but they don’t have enough time and energy, the elderly are eager for company but don’t want to make trouble for children; meanwhile, the elderly in China have lost their dignity and delight due to loneliness, empty nest and disability, so the elderly care has become a social problem vital to the thousands of families and the national economy and the people’s livelihood.

［Aiwan Project］

the national project in the aging society

Aiwan Project is launched under such a background by Chinese government as a major livelihood project in response to the aging society. Initiated by relevant ministries and commission such as the Ministry of Civil Affairs, Committee on Aging and China Association of Social Workers under the support of the NPC and the State Council, Aiwan Project aims to promote the aging career, improve the quality of life of the elderly, realize the social harmony, build and perfect China’s social service system for the elderly. It is a systematic project of the social elderly care. Among the leading group of Aiwan Project, Simayi Aimaiti, Vice-Chairman of the Standing Committee of NPC assumes the Honorary Leader, and Zhou Tienong, Vice-Chairman of the Standing Committee of NPC and KMT Central Committee Chairman assumes the Leader.

［DaAi City, Demonstration Base of National Aiwan Project］

　　Bearing the task of satisfying the development demands for the aging society in China, DaAi City strives to fulfill the social responsibilities of the enterprise, realize the reform in the social care, livelihood and well-being of the elderly in China, implement the national Aiwan strategy, actively respond to the Aiwan policies, and explore the new development path of the aging industry under the background of Chinese culture. DaAi City provides the healthy elderly care mode with physical and mental harvest for the elderly in China, and offers reference and sample for the exploration into the social and market-oriented elderly care industry, as the pioneer in the development of the aging industry. DaAi City makes every effort to build the new elderly care model project in China, and becomes the implementation subject and demonstration project subordinate to Aiwan Project.

Enjoy society in city of love
　　With the core brand concept of “Enjoy society in city of love”, DaAi City adheres to Chinese cultural values of filial piety first and people foremost, publicizes the traditional culture of filial piety from the community to the whole society, advocates that the love for a single family shall be upgraded to the great love for the society, and the pure elderly care shall be upgraded to the concern for the whole family and whole community, releases the new elderly care culture in China, carries forward the positive energy of “great love”, and transmits the harmony and warmth of the city of love.

Strive to become the famous operator in China’s health and aging industry
　　DaAi City Holdings has built the market-oriented elderly care service system centered on “DaAi”, established the market-oriented, large-scale, all-age and fully-supported DaAi National Elderly Care Demonstration Community and characteristic towns for DaAi academic elderly in several first-tier central cities based on four industries, namely, elderly care service, health and medical treatment, life-long education and modern agriculture, and formed the diversified elderly care pattern integrating home-based elderly care, community elderly care and institution elderly care, which enables three generations to enjoy the happiness of a family union within a short distance.
DaAi City creates the innovative mode of DaAi academic elderly care by integrating the core educational and cultural resources and excellent elderly care service resources, satisfies the spiritual demands with the elderly care service products, and provides the healthy elderly care mode with physical and mental harvest for the elderly.

　　DaAi City enables people to purchase property right, rent apartments or choose services with the integrated elderly care mode, develops the large-scale, all-age and industrialized chain community with complete all-age full industry chain, forms the elderly care in other places and linkage and cross-over, and strives to become a famous operator in China’s aging industry and a famous brand of the market-oriented elderly care.